Funding Your Mission Live (FYM) is your opportunity to learn how to leverage the right tools, skills, and strategies to attract more funding, build better programs, recruit better board members, attract more donors, secure larger donations, maintain legal compliance, and reach more people in the communities you are called to serve.

This intimate, live 3-day deep dive fund development boot camp is unmatched in terms of quality, networking, and value. It's an experience that you will never forget. You'll learn directly from the Urban Awareness USA team of experts who have helped nonprofits, social enterprises, and churches generate over $2 Billion and counting in combined funding and support.

No matter the size or experience level of your nonprofit, FYM Live will position you to fully fund your mission in a significant way!

Overview

$2 Billion & Counting

The UA Team is the real deal! No Internet-famous gurus allowed! FYM Live will provide you with top-notch, bona fide experts to deliver the absolute best in fund development and nonprofit business strategy.

Actionable Takeaways

Notes are good, but taking action is better. FYM Live will show you EXACTLY what to do RIGHT NOW to fully fund your mission!

We dont just get you excited, we show you how to make it happen & keep it going when you get home.

Community Driven

Unlike other conferences, FYM Live focuses on addressing the specific funding needs of organizations that serve urban communities. We get you! You are at home when you attend this conference.

Relationship Building

There are relationships and partnerships waiting to be built in this room. FYM Live gives you access to hundreds of like-minded leaders that can help you fulfill and fund your mission.

Schedule

Thursday 11/6
Friday 11/7
Saturday 11/8
Sunday 11/9

EARLY REGISTRATION

Welcome to Norfolk!!! Today is all about travel and getting settled into your beautiful room at the Norfolk Hilton Main. After you get settled, you will want to walk over to the Funding Your Mission Live 2025 check-in station to take advantage of the early registration booth, so you can skip the lines and avoid the Friday morning registration crowd.

3 PM


Early Registration

7 PM


VIP Reception

DAY 1


We kick off FYM Live with a focus on attracting funding, lots of funding! Many nonprofit leaders know how to do good work and make a genuine impact, but do not necessarily know how to attract the funding they need to sustain. We will teach you strategies to attract, grow, and maintain predictable revenue for your organization so you can fully fund your work.


7:00 AM


Registration Open

9:00 AM


Opening Keynote

10:00 AM


Morning Sessions

12:00 PM


VIP Lunch Buffett

1 PM


Afternoon Sessions

5:00 PM


Evening Keynote

7:00 PM

Evening Show & Networking

DAY 2

Saturday is all about growth. We will focus on foundational and new strategies that strengthen your infrastructure, attract better board members, build better programs, attract better partners, attract more donors, protect your assets, avoid compliance pitfalls and increase revenue from both grant and non-grant sources. Whether you are a nonprofit, social enterprise or church/ministry, these techniques will work for you!

8:00 AM


VIP Breakfast Buffett

9:00 AM


Morning Keynote

10:00 AM


Morning Sessions

12:00 PM


VIP Lunch Buffet

1:00 PM


Afternoon Sessions

5:00 PM


Evening Keynote

7:00 PM

Evening Show & Networking

DAY 3


We will wrap up the last day of the conference by doing a deep dive into action planning and building a road map to ensure your immediate success. You will walk away with a solid, easy to implement plan that will allow you to fully fund your mission!


8:00 AM


VIP Breakfast Buffett

9:00 AM


Opening Keynote

10:00 AM


Morning Sessions

12 PM


  Closing Keynote

1 PM

Networking


Speakers

*Click on speaker image to view profile

Tracy J. Brown

Founder & President
Urban Awareness USA

Tykeysha Boone, MPH, CNC

Nonprofit Development Expert

Toni Moore, PhD., Esq

Wealth Building Attorney, Trademark Lawyer & 7-Figure Nonprofit Legal Expert

Jennifer Hudson, MBA

Nonprofit Accounting Expert

Jaemellah Jackson, MSMN

Nonprofit Startup Consultant & Board Development Expert

Majah L. Douglas

Nonprofit Marketing & Branding Expert

David "Dae-Lee" Arrington

Leadership Development Consultant

Mark Brooks

The Stewardship Coach

Travoris Carnes

Urban Awareness USA


Lisa Carnes

Urban Awareness USA

Erika Perry

Urban Awareness USA

Leon Anderson, Jr.

Urban Awareness USA

Jermaine Lewis

Urban Awareness USA

Venue

Hilton Norfolk The Main, Norfolk Virginia

The 2025 Funding Your Mission Live, 3-Day Conference will take place at Hilton Norfolk The Main, a downtown hotel near Norfolk International Airport & the Waterfront.

The Main, a cutting-edge, modern hotel is a marquee representation of downtown Norfolk's recent cultural resurgence. Located on the corner of Main and Granby Streets, overlooking the Elizabeth River, The Main in the center of downtown Norfolk immerses guests in the charm of the city's waterfront. 

Start the day with a crisp morning jog along the waterfront or watch the ships pass on the river while exploring the area's art galleries and upscale retailers. Only nine miles from Norfolk International Airport, The Main is a luxury, 23-story Hilton hotel is within walking distance to over 50 restaurants, premiere event venues, world-class museums and downtown's lively nightlife scene.

GROUP DISCOUNT RATE

To get discount room rate, please call 800-445-8667

Group Name: Urban Awareness 2025
Group Code: UAA
Available Dates: 11/6/25 - 11/10/25

Feedback

We received a $75,000 Grant from the Footlocker Foundation.

Tajudeena Jones

Totally Postive Productions
Chicago, IL

We received an $11.9 Million Grant from the State of Georgia.

Dr. Annise Mabry

The Dr. Annise Mabry Foundation

Marshallville, Georgia

We received a $15,000 Grant from the Bob Barker Foundation.

Thorin Daye

Network Support Services, Inc.
Bronx, New York

We doubled our Annual Operating Revenue!

Twyla Prindle

Kash Kids, Inc.
Jacksonville, Florida

We received a $3,000 Grant from TD Bank.

Samuel Nixon, Jr.

Humble1, LLC
Alexandria, VA

We received a $50,000 Grant from the Community Foundation of Greater Memphis.

Niki Schoggen

Refuge Memphis
Memphis, Tennessee

We received a $50,000 Grant from the T-Mobile Foundation.

Evelyn Colon

Highway Park Neighborhood Council
Lake Placid, Florida

We received an $1,875 In-Kind Donation from Target.

Lorie Fisher

Meticulously Creating Legacies, Inc.
Virginia Beach, VA

We received a $500 In-Kind Donation from 4imprint.

Dr. Brenda Smith

New Choices New Minds, Inc.
Hampton, Virginia

Highlights

Partnerships

Tickets


General Access Ticket

Limited Time Discount!!

119

Full Price: $599 EA
All-Access Pass

All-Access Pass to the 3-Day Funding Your Mission Conference

General Seating

General seating for all sessions

General Networking

Networking Opportunities with UA Consultants & Conference Attendees

Online Resource Library

Online Access to the Official Conference Resource Library

Pre-Conference Coaching

Pre-Conference Group Coaching & Strategy Meetings (Live Via Zoom)

VIP Access Ticket

Limited Time Discount

599

Full Price: $1099
VIP All-Access Pass

VIP All-Access Pass to 3-Day Funding Your Mission Conference

VIP Seating & Early Entry

VIP Seating (Premium seating in the Main Room) &

Early Admission to All Sessions

VIP Meetups & Networking

VIP Private Meetups & Networking With UA Consultants & Speakers

VIP Lounge Access

VIP Lounge Access (With WiFi, Snacks & Refreshments)

VIP Private Reception

VIP Private Reception (Music, Heavy Horderves & Non-Alcoholic Drinks)

VIP Breakfast & Lunch

VIP Private Breakfast & Lunch With UA Consultants & Speakers

Online Resource Library

Online Access to the Official Conference Resource Library

Pre-Conference Coaching

Pre-Conference Group Coaching & Strategy Meetings (Live Via Zoom)

Post-Conference Coaching

Post- Conference Group Action Planning Sessions (Live Via Zoom)

FREE Conference Recordings

Access to the Official Conference Video Recordings & Notes

Church Track Access Ticket

Limited Time Discount!!

100

Regular Price$199
Church Only Access Pass

Church Track Pass to the 3-Day Funding Your Mission Conference

General Seating

General seating for all sessions

All "Church Only" Breakout Sessions

Six exclusive breakout session designed specifically to help fully fund your church.

General Networking

Networking Opportunities with UA Consultants & Conference Attendees

Online Resource Library

Online Access to the Official Conference Resource Library

Special Discount for Ministry Teams

$100 for first ticket and $20 for each additional ticket (max 6 tickets per order)

For any inquiries or questions regarding the conference, call Jarrett Lewis at (866) 975-8722 EXT 1.

Questions & Answers

When and where is FYM Live 2025?

FYM Live 2025 is an in-person ONLY event that takes place at Hilton Norfolk The Main in Downtown Norfolk at 100 E. Main Street, Norfolk, Virginia 23510. The event dates are November 7th, 8th and 9th, 2025.

Can I attend FYM 2025 Virtually?

No. There is no virtual option for this event.

Can I get a refund if I can't attend?

There are no refunds; however, you can transfer your ticket to someone else before the transfer deadline of 4 pm ET on October 7th, 2025. There are no additional costs to transfer your ticket. No exceptions will be made beyond that date.

I'm an Urban Awareness USA member, do I receive a discount?

Absolutely! To get your discount code, please call (866) 975-8722 ext 0.

However, you CANNOT combine coupons with other sales or promotions.

How do I access the video recordings from the conference?

Information to purchase the video recordings of the sessions will be provided during the conference.

Join Urban Awareness USA Live in Norfolk, VA November 7th - 9th for Funding Your Mission Live 2025

Copyright (c) Urban Awareness USA

Members
Book Your Seat

November 7th, 8th and 9th, 2025

Tracy J. Brown, Urban Awareness USA, Founder & CEO

Raised in extreme poverty, Mr. Brown endured unthinkable hardships as a child. It was only through the grace of God and the services of several amazing community organizations that he was able to make it out and become the success story that he is today. It is for that reason that Mr. Brown started Urban Awareness USA, a 501c3 nonprofit that helps other nonprofits, social impact businesses & churches secure the funding and resources needed to better serve their community.

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Tykeysha Boone, MPH, CNC,  Nonprofit Development Expert

With more than 20 years of experience in Nonprofit Management and Development, Ty is a Certified Nonprofit Consultant, holding formal degrees and training in psychology, public health, and community health education. As Chief Consultant for Urban Awareness USA, to date, Ty is responsible for well over $500 million dollars in funding awards and support from private foundations, corporate sponsors and federally recognized agencies including CDC, SAMHSA and more.

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Tracy V. Allen,  Social Impact Strategist

With more than 20 years of experience as a Social Impact Strategist, Tracy has deployed her unique skills and vast experience to help social entrepreneurs build and grow sustainable infrastructures. From social enterprise development, non-grant€ revenue development, staff development, and creating simple six figure fundraising campaigns, Tracy helps organizations put the pieces together to transform mere ideas into generational impact.

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Jennifer Hudson, MBA,  Nonprofit Accounting Expert

With more than 15 years of experience in Nonprofit Bookkeeping & Accounting, Jen holds a Bachelors Degree from Georgia State University and a MBA from South University. As the Nonprofit Bookkeeping and Accounting Expert for Urban Awareness USA, Jen helps nonprofit founders and leaders to manage their organizations finances effectively, satisfy board members and funding sources and comply with the IRS.

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Dr. Carla Maxwell Ray, CFRE,  Fundraising Consultant

With over 20 years of experience in Nonprofit Fundraising, Carla is a Certified Fundraising Executive. She graduated Valedictorian from Lincoln University, holds a MBA from the University of Delaware, and has an honorary Doctor of Humane Letters from Hood Theological Seminary. Carla has helped raise over one billion dollars. Throughout her career, Carla has worked with celebrities, pastors & CEOs including Warren Buffet, Denzel Washington, Oprah Winfrey, Ted Turner, Patti Labelle, BET€s Bob Johnson, Quincy Jones, and many Nobel Laureates.

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Jaemellah Jackson, MSMN,  Nonprofit Startup & Board Expert

With 10 years of experience in Nonprofit Management and Board Development, Jaemellah holds a Bachelor's Degree in Business Management and a Master's Degree in Nonprofit & Association Management. As the Nonprofit Start-Up & Board Development Expert for Urban Awareness USA, Jaemellah assists aspiring and new nonprofit founders in building successful nonprofits founded on sound principles. Jaemellah also provides support services to nonprofit boards of all sizes and experience levels, helping them transition from vision to implementation to impact.

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Majah L. Douglas,  Nonprofit Marketing & Branding Expert

With 9 years of experience in social media marketing and branding, Majah holds a Bachelor's Degree in Business Management from the University of Louisiana Monroe. As the Nonprofit Marketing and Branding Expert for Urban Awareness USA, Majah assists nonprofits, churches, and social impact organizations in communicating their impact and promoting their brands. This enables them to attract larger and more consistent funding to support their work.

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Toni Moore, ESQ,  7-Figure Nonprofit Legal Expert

With more than 25 years of experience practicing law, Toni is a Wealth Building Attorney and Business Strategist. She specializes in business structuring, nonprofit development, asset protection, succession planning, and IRS compliance. Serving as the Nonprofit Legal Expert for Urban Awareness USA, Toni aids organizations in implementing her 7-Figure Nonprofit Business Model. This model is utilized by some of America's wealthiest and most recognizable nonprofits, including Feeding America, The Salvation Army, the American Red Cross, and more.

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Dr. Annise Mabry,  The Dr. Annise Mabry Foundation

As the most successful member of Urban Awareness USA, Dr. Annise Mabry has secured nearly $14 million in grant funding in just over 12 months for her nonprofit organization, the Dr. Annise Mabry Foundation.

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Jarrett L. Lewis,  Customer Service Manager



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Jermaine Lewis, Sr.  Director of Engagement & Entertainment

Jermaine Lewis, Sr. serves as Director of Engagement & Entertainment for the Funding Your Mission Conference, bringing creativity, energy, and connection to the event experience. A multiple-time Amazon best-selling author, Jermaine is also founder of WeWill, a nonprofit dedicated to empowering youth in his community. Known for his powerful spoken word performances and dramatic presentations for churches across Hampton Roads, he blends artistry with impact. Beyond writing and speaking, Jermaine is recognized as one of the top barbers in the region, serving clients around the world. A husband and father of five, his family remains his greatest motivation.



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Travoris "TC" Carnes,  Director, Urban Awareness USA

Travoris "TC" Carnes is the Director of Urban Awareness USA, a national training and consulting network serving over 10,000 nonprofits and reaching 60,000+ subscribers. A former collegiate football standout and professional athlete, TC carried his discipline from the field into business, leadership, and ministry. He is the visionary behind the Funding Your Mission Conference and also serves as Director of Stewardship and Finance at Gethsemane Community Fellowship Baptist Church in Norfolk, VA. Known for equipping leaders to build sustainable organizations, TC lives in Carrollton, VA with his wife, Lisa, and their three children - Camren, Simone, and Austin.

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Mark BrooksThe Stewardship Coach

Mark Brooks, The Stewardship Coach, has helped churches raise over $1 billion dollars by equipping leaders to build cultures of generosity rooted in biblical stewardship. A former pastor turned national strategist, Mark is the go-to voice when offerings stall and vision needs fuel. He has worked alongside America's most influential pastors, including Joel Osteen and Ralph West, and is known for delivering sharp, practical insights that move giving from routine to transformational. Mark and his wife of 48 years, Valerie, live in Broken Arrow, OK, where they remain active in ministry and community life.

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Lisa Carnes,  Urban Awareness USA

Lisa Carnes serves as Conference Director for the Funding Your Mission Conference, overseeing the on-site experience and ensuring every detail runs with excellence. A championship-winning high school track & field coach in Virginia, she has led multiple teams to state titles and is widely respected for her ability to inspire and organize. Beyond athletics, Lisa is an accomplished entrepreneur who has co-founded and managed successful businesses with her husband, Travoris "TC" Carnes. Her leadership extends into nonprofit and faith-based initiatives, where she is known for her commitment to building strong families and thriving communities. Lisa lives in Carrollton, VA with TC and their three children - Camren, Simone, and Austin.

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Erika Perry Urban Awareness USA

Erika Perry is a valued member of the Urban Awareness USA team, where she works closely with coaching group members to ensure they have the tools and support needed to succeed in programs. Beyond her role in member engagement, Erika is a renowned coach in youth development and engagement within her local community. Widely loved and respected, she brings passion, care, and dedication to every relationship she builds. Erika's work reflects her commitment to empowering individuals and helping organizations thrive, making her an integral part of the Urban Awareness family.

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David "Dae-Lee" Arrington ,Trust-Based Philanthropy Expert & Bridge Builder

David "Dae-Lee" Arrington is a Trust-Based Philanthropy Expert, 40 Under 40 Business Journal Honoree, GRAMMY-nominated producer, and respected community leader. His unique journey "from the corner to the cul-de-sac" fuels his passion for bridging divides and creating opportunities for authentic connection. With more than 20 years of experience leveraging the power of music to bring diverse people together, David launched Bridge Builder Consulting™ to equip leaders in cultivating genuine relationships and leveraging their influence to build unity across difference. His work inspires organizations and communities to move beyond barriers, embrace diversity, and foster lasting, meaningful impact.

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Leon Anderson, Jr. Urban Awareness USA

Leon Anderson, Jr. plays a vital role in keeping Urban Awareness USA moving forward by supporting members and ensuring they receive the highest level of service. Known for his dedication, reliability, and "get it done" approach, Leon helps manage customer service, troubleshoot member needs, and strengthen the day-to-day operations that power Urban Awareness' impact. His commitment to excellence and support allows the organization to serve thousands of nonprofits and churches nationwide with consistency and care.

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